We provide hands-on consulting to accelerate the success of healthcare and life sciences startups. Our team of 60+ international consultants and 100 field operators brings 12–20 years of experience in launching and scaling AI-driven solutions in highly regulated markets. Unlike traditional advisors, we work alongside founders, ensuring regulatory compliance, market access, and commercialization success.
Our core strengths include deep industry expertise, a global network, proprietary databases, and commercialization frameworks connecting startups with clinics, pharmaceutical and MedTech companies, investors, and regulators at the national and EU levels.
Focus Areas
Clients
Commercialisation
Go-to-market strategy
Developing a comprehensive go-to-market strategy, including pricing, distribution, and sales channels.
Our team has successfully guided over 50 healthcare companies through market entry, helping them navigate the complex healthcare ecosystem and establish effective distribution and sales channels. We’ve developed proprietary methodologies for a healthcare pricing strategy that accounts for value-based approaches and diverse reimbursement landscapes across European markets. We are an official EIC partner and support the grantees on this topic. Furthermore, our experts serve as mentors or experts supporting the EIC programs.
This program best suits the EIC Accelerator and the EIC Transition program beneficiaries, TRL 6 and above.
- Diagnostic review of existing commercialization plans
- Gap analysis against market realities and regulatory requirements
- Targeted recommendations for USP refinement and stakeholder alignment
- Market Positioning: Segmentation, targeting, and competitive differentiation
- Business Model Validation: Pricing, reimbursement pathways, and revenue streams
- Operational Roadmap: Resource allocation, risk mitigation, and milestone tracking
- Includes iterative feedback loops with EIC subgrantees to ensure adaptability
Sector
- Biotechnology
- Digital Health
- Medtech
Technology Readiness Level
- TRL 6 – Technology demonstrated in a relevant environment
- TRL 7 – System prototype demonstration in the operational environment
- TRL 8 – System complete and qualified
- TRL 9 – Actual system is proven in the operational environment
Matchmaking & Internationalization
Developing strategies for entering new geographical markets, including regulatory, cultural, and market dynamics.
We specialize in helping organizations enter and expand into new geographical markets, navigating regulatory, cultural, and market dynamics. We go beyond traditional consulting by collaborating with founders to refine their business and technology strategy. Whether crafting a go-to-market plan, securing funding, or building a scalable tech architecture, we provide actionable insights and direct support. By leveraging our extensive startup experience, we help founders avoid common pitfalls and position their companies for long-term success in the competitive landscape. This is further leveraged by our vast experience supporting the market access of multiple lines of products in the life-science and MedTech sectors.
Qualified commercial introductions:
-
- Curated matchmaking with pharmaceutical and MedTech firms, health clinics, pharmacy chains, and other key stakeholders, which includes prior due diligence on the clients.
This is a tailored service for EIC beneficiaries and Seal of Excellence holders, designed to help them understand and quantify the potential of relevant European markets. Our comprehensive approach delivers in-depth analysis and validation by directly engaging a network of local experts and healthcare professionals. The primary goal of this service is to secure direct market validation of the product or service from healthcare professionals and decision-makers in the target country, to facilitate market adoption and ensure the conditions for reimbursement and/or commercialization are being met:
- Beneficiaries receive personalized support tailored to their specific needs, with a diverse range of service components, including:
- Market Positioning – Segmentation, targeting, and competitive differentiation.
- Business Model Validation – Pricing, reimbursement pathways, and revenue streams.
- Operational Roadmap – Resource allocation, risk mitigation, and milestone tracking.
- Refinement of the value proposition using the language, concepts, and priorities of local payers and decision-makers;
- Quantification of market opportunity through access to local data interpreted by expert analysts.
The service is primarily delivered online, with the option of a hybrid format if required. The beneficiaries are EIC beneficiaries and Seal of Excellence holders.
HDI Group leverages a network of validated local experts across Europe to help healthcare companies address country-specific reimbursement and regulatory requirements. By clearly defining project context, scope, objectives, and success factors, HDI Group enables healthcare innovators to navigate regulatory and reimbursement hurdles, ensuring effective market entry and compliance. Services include:
- Screening and analysis of reimbursement and regulatory systems in target markets.
- Digital workshops on country-specific regulatory and reimbursement frameworks.
- Facilitated meetings with insurance organizations and institutional stakeholders.
- Developing comprehensive market access strategies to optimize patient access and reimbursement.
- Advising on regulatory frameworks and reimbursement negotiations.
- Aligning corporate strategies with healthcare policy changes and government affairs.
EU key regions include the CEE region, including Romania, the UK, Spain, Belgium, France, Germany, Italy, the Netherlands, Portugal, Switzerland, and the UK. If other countries are of interest, please let us know, and we will explore how we can support your market entry needs.
Services are delivered online or in hybrid formats as needed.
Sector
- Biotechnology
- Digital Health
- Medtech
Technology Readiness Level
-
- TRL 6 – Technology demonstrated in a relevant environment
- TRL 7 – System prototype demonstration in the operational environment
- TRL 8 – System complete and qualified
- TRL 9 – Actual system is proven in the operational environment
Fundraising
HDI Group provides tailored fundraising support for EIC beneficiaries and Seal of Excellence holders. Since 2019, we have built a solid portfolio of investment opportunities, facilitating capital access for European companies through our extensive venture and corporate investors network. Our expEuropean life sciences and healthcare financial market expertise bles us to offer customized investment readiness assistance.
Key services include:
- Pitch Coaching & Financial Modeling – Preparing for equity, grant or debt fundraising.
- Investor Connections – Facilitating introductions to venture capital firms and impact investors.
Sector
- Biotechnology
- Digital Health
- Medtech
Technology Readiness Level
- TRL 6 – Technology demonstrated in the relevant environment
- TRL 7 – System prototype demonstration in the operational environment
- TRL 8 – System complete and qualified
- TRL 9 – Actual system is proven in the operational environment
Negotiation
HDI Group provides tailored fundraising support for EIC beneficiaries and Seal of Excellence holders. Since 2019, we have built a solid portfolio of investment opportunities, facilitating capital access for European companies through our extensive venture and corporate investors network. Our expEuropean life sciences and healthcare financial market expertise bles us to offer customized investment readiness assistance.
Key services include:
- Pitch Coaching & Financial Modeling – Preparing for equity, grant or debt fundraising.
- Investor Connections – Facilitating introductions to venture capital firms and impact investors.
Sector
- Biotechnology
- Digital Health
- Medtech
Technology Readiness Level
- TRL 6 – Technology demonstrated in the relevant environment
- TRL 7 – System prototype demonstration in the operational environment
- TRL 8 – System complete and qualified
- TRL 9 – Actual system is proven in the operational environment
Organizations Our Consultants Have Worked With
IT Integration With Strategic Partners
In developing the software or enhancing the skills you need we employ our own teams
as well as we collaborate with several institutions
