With thorough engagement and significant regional expertise, we were able to define and deliver a robust commercialization strategy for a new portfolio. Evaluation of topics ranging from regulatory and compliance, to rollout sequences and positioning, our expertise delivered on its commitment while providing a framework for future launches.
Introduction
About the Client
A multi-national medical device manufacturer.
Business Issue
Launch of new product portfolio mandate, but no commercialization strategy
Limited human resources and significant knowledge gap identified
Business Consulting Solution
Performed thorough market analysis, portfolio review and stakeholder profiling
Identified business risks and delivered risk-mitigation proposals
Delivered both market and non-market strategy specific to targeted region
Defined country-level recommendations with proposed capability and resource needs to meet long-term business objectives
Results
Delivered comprehensive, regionally specific commercialization strategy, ensuring alignment with corporate business objectives.