Terms of Reference (TOR)

1. Background

Human Data Insight Group is a consulting company specializing in supporting organizations through data-driven insights. Our team collaborates with organizations in healthcare, life sciences, and other sectors to provide strategy and operational support. We are seeking a marketing consultant with experience in the life-science and healthcare sectors to strengthen our market position and support our business growth objectives.

2. Objectives

The consultant will work closely with Human Data Insight Group’s leadership team to:

• Enhance brand visibility in targeted markets.
• Develop marketing strategies tailored to the needs of clients in the life sciences and healthcare sector.
• Support the launch of new service offerings and strengthen the company’s value proposition.

3. Scope of Work

The consultant’s key responsibilities will include:

• Market Analysis: Assessing competitive landscape and identifying key trends in the life-science and healthcare sectors.
• Brand Positioning: Defining and refining brand messaging to differentiate Human Data Insight Group in the market.
• Marketing Strategy Development: Creating a marketing plan that includes digital marketing, content development, and outreach strategies.
• Content Creation: Crafting high-quality content, including white papers, case studies, and social media posts, relevant to industry stakeholders.
• Campaign Management: Designing and executing targeted campaigns to attract new clients and engage existing ones.
• Performance Analysis: Monitoring and reporting on campaign performance and adjusting strategies to maximize ROI.

4. Deliverables

• A comprehensive marketing strategy document tailored to Human Data Insight Group’s goals and objectives.
• Monthly progress reports on marketing initiatives, including analytics and insights.
• A content calendar and initial drafts for identified content pieces.
• Quarterly review of the market landscape and competitor activities.

5. Qualifications and Experience

• Proven track record in marketing, specifically within the life sciences or healthcare sectors.
• Strong background in developing and executing marketing strategies for professional services.
• Expertise in digital marketing, content strategy, and campaign management.
• Ability to work independently, meet deadlines, and communicate effectively with a remote team.
• Excellent analytical skills to assess and report on marketing performance metrics.

6. Duration and Reporting

The consultant will report to Pirjol Diana at Human Data Insight Group. The duration of the engagement and specific working hours will be mutually agreed upon, with flexibility to accommodate part-time availability.